In this project, we are required to design a packaging for merchandise that we like, for a supermarket. We need to come up with a product of our own design and an original brand or name, ready to be displayed at the store. We also required to design our own standee or cube to display the products as a Point Of Purchase.
I choose to design a cookies box and my target audience would be below 12 years old. In my packaging design, it would be more focus on westen style, a product that manufacture from Australia. Anne’s would be the company name for the cookies and Cocoa Bear is the name for this cookies product. The reason I choose bear in my packaging design is because most of the children will get attractive with the cutie bear for example Winne The Pooh, Lots-O’-Huggin’ Bear in Toy Story and etc, in the same time the bear color is same color with my chocolate cookies. The packaging box would designed with a big bear head and 3D ear effects which the idea is from the Hello Kitty packaging in Mcdonald’s that famous in Malaysia and Singapore recently.
For my display stand, a big bear would be designed and the packaging box will all place inside this cutie bear mouth. I want to do same 3D effects to attract target audience to look at the packaging product for example stand out the ear of the bear, teeth and the mouth. With the open mouth design, it also more convinience as the target audience or their parents would more easily to take out the product and have a look of the product detail from the display stand.
I choose to design a cookies box and my target audience would be below 12 years old. In my packaging design, it would be more focus on westen style, a product that manufacture from Australia. Anne’s would be the company name for the cookies and Cocoa Bear is the name for this cookies product. The reason I choose bear in my packaging design is because most of the children will get attractive with the cutie bear for example Winne The Pooh, Lots-O’-Huggin’ Bear in Toy Story and etc, in the same time the bear color is same color with my chocolate cookies. The packaging box would designed with a big bear head and 3D ear effects which the idea is from the Hello Kitty packaging in Mcdonald’s that famous in Malaysia and Singapore recently.
For my display stand, a big bear would be designed and the packaging box will all place inside this cutie bear mouth. I want to do same 3D effects to attract target audience to look at the packaging product for example stand out the ear of the bear, teeth and the mouth. With the open mouth design, it also more convinience as the target audience or their parents would more easily to take out the product and have a look of the product detail from the display stand.
Progress On Going
Part 1: Sketches
Part 2: Mock-up for Standee and Board Cutting
Part 3: Finishing Work on Standee and Packaging Box
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